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La Rioja is Spain's most celebrated wine region — and a top Spain travel experience for food and wine lovers searching for things to do beyond the major cities. A La Rioja wine tour from Bilbao, San Sebastián, or Madrid puts you in the heart of Tempranillo country: medieval villages on hilltops above the vines, 19th-century cellars that smell of oak and must, and the extraordinary Hotel Marqués de Riscal — designed by Frank Gehry in 2006 — which looks like a crumpled titanium ribbon draped over a winery that has been making wine since 1858. If you are searching for La Rioja wine experiences 2026 or the best wine tour in Spain, this guide covers the complete day.
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